true to their identity
the company
BeingTRUE cosmetics + skin + body unites luxury well-being and dermatological efficacy in performance skin care and mineral makeup. Dedicated to the US spa industry, we introduce Idebenone, a breakthrough super antioxidant delivering a new level of skin protection along with dramatic anti-aging benefits. And along with that efficacy, there’s a creativity, spirit and positivity that can only be BeingTRUE.
the people
As industry veterans and estheticians, BeingTRUE founders saw a gap between wellness sensibilities and dermatological results. Rather than choose just experience or improvement, BeingTRUE delivers both in a manner as joyful in the use as the result.
true to their product
product truth
Embodying the best in current, ancient and future technologies, BeingTRUE transcends momentary beauty to improve skin and soul. Here, every ingredient, every product, counts as cosmetics + skin + body unite to create evolutionary product categories, unique in philosophy and ingenuity.
true to their word
BeingTRUE believes that giving back is a part of receiving.
100% of proceeds from our Altruistic Satin Lip Shine are donated to the American Skin Cancer Foundation.
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